Our Core Values:
- Honesty
- Integrity
- Trust
One of the most illustrative examples of how we integrate complete honesty into our advice process is how we disclose fees and charges. This has been one of the most contentious issues in the financial services industry over the years. As per our legislative requirements, we always make clear both our initial fees and ongoing fees before clients agree to us commencing work. The figures will be in an individual report or letter and will be shown in both percentage and monetary terms. Nothing is hidden, so you can be reassured that you know exactly what our services cost.
Pharon advisers always strive to provide advice we can be proud of and that stands up to any scrutiny. We will always do the right thing. Our business operates with integrity at its core. As an Independent Financial Adviser (IFA), we provide unbiased advice tailored to each client’s needs, ensuring transparency and trust in every interaction. We uphold rigorous compliance standards, with a commitment to honesty and professionalism has earned us a reputation for reliability and long-term client relationships.
The relationship between clients and their advisers must be founded on Trust. As a company we seek to encourage personal accountability in all our staff and do not operate a blame culture. A key example of how you can trust Pharon is how we react if we find a mistake. Once identified we always inform the client and we will always correct the position at the earliest opportunity. Our clients can trust us to do the right thing even where this is not visible.